A long line of people stood outside on a brisk and cloudy Thursday to get a glimpse of a new grocery store in Vineland. Lidl, an international discount chain, opened its first location in New Jersey and celebrated its grand opening with a ribbon-cutting ceremony. The combination of dancing, music and curiosity about the new store created some excitement about the grand opening.
The store, at 1107 West Landis Ave., has 20,000 square-feet of shopable space and only has six aisles. According to Lidl spokesman William Harwood, the company created the layout of the store with efficiency in mind.
Lidl is hoping that the combination of pricing, store layouts and lighting and unique products will rival the offerings that Aldi and other grocery stores offer. A dozen of large Grade-A eggs were 43 cents while a gallon of 2 percent milk went for $1.80.