Six Flags Entertainment Corp., the largest regional theme park company in the world, announced Thursday that it enjoyed record revenue and attendance in 2015.
“It was another fantastic year, our best ever, and our team is ready to deliver another record-breaking year in 2016,” said Jim Reid-Anderson, Six Flags Entertainment Corp’s chairman, president and CEO, adding 2016 is expected to be the company’s biggest new product launch year in a decade with several new rides and attractions currently under construction.
Reid-Anderson and Duffey both credited a strong fourth quarter – during which attendance grew 22 percent over 2014 – for significant portion big the company’s overall growth in 2015.
“Holiday in the Park and Fright Fest are great ways to show value to our season pass holders, who are our most loyal and highest revenue consumers. They are an ever-increasing part of our business. Holiday in the Park and Fright Fest are then a large part of our success. It drives incremental revenue and increased season pass sales,” Fitzgerald said. “But it is more than that. Holiday in the Park delivers an excellent guest experience, which we know not just from anecdotal feedback, but from guest survey scores.