Three months after acquiring Lourdes Health System, Virtua Health announced Monday its new brand, including a new brand strategy logo, and look and feel for all of the health system’s marketing and communications.
“In the past few years, Virtua Health has grown in many significant ways. With the acquisition of Lourdes, we expanded our services to provide a more complete spectrum of care, we opened new locations in the neighborhoods where our consumers live, and we broadened our workforce to include more than 14,000 talented individuals,” said Dennis Pullin, Virtua Health president and chief executive officer. “Our new brand helps tell that story by honoring our past while creating something fresh and forward-thinking.”
A major change to the logo is the formal inclusion of the word “health” in the brand name.
“We are not just brick and mortar locations that takes care of the sick and injured,” added Pullin. “We want to signal to the community that our emphasis is on health. When we say our mission is to help people be well, get well, and stay well, we are equally focused on showing up when people need support and resources to optimize their health.”